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Impact Measurement Guide Beta

1. Create a Theory of change
2. Assess Need
3. Review Evidence
4. Assess Implementation
5. Monitor Performance
6. Measure Impact

You can give your program the best chance of having a positive impact by making sure all the important building blocks are in place early on. Our interactive guide will walk you through six key questions to ask yourself about any program, and show you the right methods to answer them.

1. Create a Theory of Change

Do you have a clear plan for how your program will improve lives?

Yes ->

I know exactly what I want my program to achieve. I have written out my plan for meeting these goals.

No ->

I have a sense of the impact I want my program to have, but I need to define goals and the path for getting there.

2. Assess Need

Are you confident your program is solving an important problem?

Yes ->

I have consulted with members of the community to understand the extent and urgency of the problem. I have taken their inputs on what might solve this problem, and identified who can benefit the most from my program.

No ->

I need more information to be confident that my program is solving an important problem for the community.

3. Review Evidence

Is your program design informed by existing evidence?

Yes ->

I know which programs have tried to address similar problems before. I’ve designed my program based on evidence of what has and has not worked in the past.

No ->

I may have heard of similar programs, but haven’t done a thorough review to ensure I’ve incorporated those lessons into my program design.

4. Assess Implementation

Are you confident you can deliver your program the way you’ve planned?

Yes ->

I am confident all the major steps in my theory of change are likely to hold. I also know which parts of my program are tricky to get right and need additional oversight.

No ->

I am unsure whether parts of my theory of change hold. There may also be room to improve implementation – I need to identify where the gaps are and what changes I need to make.

5. Monitor Performance

Is your program running smoothly?

Yes ->

Yes, I know my program is running smoothly – because we already have a monitoring system we’re happy with!

No ->

My program is not running smoothly. I need to identify where the implementation issues are coming from.

Maybe ->

I don’t have information on whether my program is running smoothly.

6. Measure Impact

If you’ve answered the preceding questions, it looks like you have a program that responds to local needs, is well-conceptualized, and runs smoothly – congratulations! All this means that your program takes evidence seriously and that you are maximizing the likelihood your program will be successful.

The Question now is: 
Do you need an Impact Evaluation?

The Answer: It depends on the use case and audience for the evidence

But what is Impact Evaluation?

Let’s first define what we mean by impact evaluation:

Impact evaluations allow you to conclude with reasonable confidence that your program caused the outcomes you are seeing. They tell you how big of an effect your program is having.

Organizations conduct impact evaluations for a variety of reasons: to choose between different versions of programs, to demonstrate impact to a funder, to make a decision on whether the program should be scaled. Your decision to conduct an impact evaluation should be informed by the decisions that will follow – and whom you need to convince. For example, you may decide that the results from your monitoring system results are adequate for you to scale your program from one village to five. Later on, though, you may decide to conduct a rigorous impact evaluation, so you can decide whether your program should be scaled to other districts – and you’ll also need this evidence to raise funds to do so!

If you are highly skeptical that your program is changing outcomes in its current form, it is probably not the right time to conduct an impact evaluation. Otherwise, the impact evaluation will just be an expensive exercise to prove what you already suspect – that the program isn’t working in its current form.

Learn more about Impact Evaluations ->

7. I've already done an impact evaluation!

I’ve already done an impact evaluation – and it shows my program has impact!

Here is what to do next! ->

Hooray! You have reached the end of the decision guide!

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You may also want to learn more about the Methods and DIY tools we offer ->
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Impact Measurement Guide

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Types of impact evaluations

Impact evaluations compare the people who receive your program to a similar group of people who did not receive your program. Based on how this similar group is chosen, impact evaluations can be randomized controlled trials or quasi-experimental.

A randomized controlled trial (RCT) is considered the gold standard of impact evaluation. In an RCT, the program is randomly assigned among a target population. Those who receive the program are called the treatment group; those who do not receive the program are called the control group. We consider the outcomes from the control group to represent what would have happened to the treatment group in the absence of the program. By comparing outcomes among those who receive the program (the treatment group) to those who don’t (the control group), we can rigorously estimate the impact of the program. The random assignment of the program to the treatment and control group provides the rigor, as it ensures that the selection of people is not based on biased criteria that could affect the results.

When a randomized design is not feasible, there are other, “quasi-experimental,” ways of constructing a valid comparison group. 

  • In a matched design we would match individuals who receive the program to individuals who don’t receive the program based on some observable characteristics (such as age, gender, number of years of schooling, etc.), and compare outcomes across these groups. 
  • Another common technique is regression discontinuity design, in which you create a cutoff based on which individuals are eligible to receive the program, and then compare outcomes from groups just below and just above the cutoff to estimate impact. 

Matched designs and regression discontinuity designs are just two of many quasi-experimental techniques. J-PAL provides an overview of common methods of conducting an impact evaluation. All such methods seek to identify what would have happened to your target population if they had never received the program, and their success relies on the strength of the assumptions they make about whether the comparison group is a credible stand-in for your program’s target population. 

Recommendation: Theory of Change

A theory of change is a narrative about how and why a program will lead to social impact. Every development program rests on a theory of change – it’s a crucial first step that helps you remain focused on impact and plan your program better.

You can use diagrams.net to create your Theory of Change.

Learn more about the theory of change ->
Go to the next state of the decision guide

Recommendation: Needs assessment

A needs assessment describes the context in which your program will operate (or is already operating). It can help you understand the scope and urgency of the problems you identified in the theory of change. It can also help you identify the specific communities that can benefit from your program and how you can reach them.

Build your theory of change ->

Once you’re satisfied that your program can be implemented as expected:

Go to the next state of the decision guide

Your program's theory of change

You have a written plan for how your program will improve lives – great! Make sure to refer to it as you explore the different sections in the Impact Measurement Guide, as it is the foundation for any other method you’ll use.

Learn more about the theory of change ->
Go to the next state of the decision guide

Recommendation: Process Evaluation

A process evaluation can tell you whether your program is being implemented as expected, and if assumptions in your theory of change hold. It is an in-depth, one-time exercise that can help identify gaps in your program.

Learn about process evaluations ->

Once you are satisfied that your program can be implemented as expected:

Go to the next state of the decision guide

Recommendation: Evidence Review

An evidence review summarizes findings from research related to your program. It can help you make informed decisions about what’s likely to work in your context, and can provide ideas for program features.

Learn about evidence reviews ->

Once you are satisfied with your evidence review:

Go to the next state of the decision guide

Recommendation: Monitoring

A monitoring system provides continuous real-time information about how your program is being implemented and how you’re progressing toward your goals. Once you set up a monitoring system, you would receive regular information on program implementation to track how your program is performing on specific indicators.

Learn more about monitoring ->

Once you are satisfied with your monitoring system:

Go to the next state of the decision guide

Recommendation: Monitoring

A monitoring system provides continuous real-time information about how your program is being implemented and how you’re progressing toward your goals. Once you set up a monitoring system, you would receive regular information on program implementation to track how your program is performing on specific indicators.

Learn more about monitoring ->

Once you are satisfied with your monitoring system:

Go to the next state of the decision guide

How to compile evidence, method 2

You’re on this page because you want to search for evidence relevant to your program.

Here are some academic sources where you can search for relevant research:

  • Google Scholar is a search engine for academic papers – enter the keywords relevant to your program, and you’ll find useful papers in the top links
  • Once you identify some useful papers, you can consult their literature review and bibliography sections to find other papers that might be relevant
  • Speaking to a sector expert can guide you to useful literature

 However, don’t include only academic studies in your review! You should also consult:

  • Policy reports
  • Websites of organizations involved in this issue, such as think tanks, NGOs, or the World Bank
  • Public datasets
  • Your program archives – data and reports from earlier iterations of the program can be very valuable!

 The free Zotero plug-in provides an easy way to save, organize, and format citations collected during internet research. Note that Zotero can help you start your annotated bibliography, but it is not a substitute since it does not include any summary or interpretation of each study’s findings.

How to compile evidence, method 1

Start with the 3ie Development Evidence Portal, which has compiled over 3,700 evaluations and over 700 systematic evidence reviews. Steps 2-7 of this example are specific to locating evidence on the 3ie website, but you can also consider looking for a review by J-PAL or Campbell Collaborations or the Cochrane.

For example, suppose your goal is to increase immunization rates in India. Type “immunization vaccination” or other related terms into the search box, and click the magnification lens to search.

The search results include individual studies, which are usually about a single program in a single location, as well as “systematic reviews”, which is what we are looking for because they are more comprehensive. To show only the systematic reviews, on the left of the screen under Filter Results, click on PRODUCTS and check the Systematic Reviews box. We’re now left with 17 evidence reviews related to immunization.

Now you might want to further narrow your search by region or country. In our example, suppose we want to see only those evidence reviews that contain at least one study from India. Click on COUNTRY and scroll down to click on India.

There are still 9 evidence reviews! Now read the titles of each review and start going through the ones that seem applicable to you.

  • Note that they are sorted with the most recent first, which is helpful as newer reviews tend to be more comprehensive.
  • 3ie has made the hardest part – assessing how strong the evidence is – easy for us. They use a 3-star scale to indicate the level of confidence in the systematic review.
  • In this example, the most recent review, Interventions For Improving Coverage Of Childhood Immunisation In Low- And Middle-Income Countries, is also the only one rated 3 stars (high quality). Click on its title.

The next page gives you an overview of the study. If it is “Open access”, this means you can read it for free – click “Go to source” below the star rating. If it isn’t open access, you can try some of the strategies in Step 9 to see if you can find the study for free elsewhere.

Clicking on “Go to source” opens a new tab with a PDF of the article. Don’t be intimidated by the length and technical terminology, and start with the summary – these articles usually include an “abstract” and sometimes a “plain language summary” and/or “summary of findings”.

The summary will likely be useful but too vague – dig into the review and look for details about which programs were tried and where, and how well they worked.

  • Keep track of which programs and studies seem particularly relevant, so that you can look them up later.
  • Consider the conclusions of the authors of the systematic review – are there trends that emerge across countries and contexts that are relevant for you? Overall, what are the main lessons from this review that you take away?
  • Be sure to read with a skeptical mindset – just because something worked in Japan doesn’t mean it will work in India – nor does it mean it won’t. And just because something worked in India before doesn’t mean it will continue to work – context is more complicated than country! Think about the evidence you find as well-documented ideas, but not the last word.
  • You can skip the parts about the methodology followed by the authors of the systematic review.
  • If the systematic review was helpful, add it to the bibliography.
  • Copy the citation from the references section and paste it into a search engine.
  • Usually, the first result will be the full paper on a journal’s website. If it is open access, you can read it directly. A lot of academic literature is not open access, unfortunately. Here are some tricks you can try if the article is not available:

a) Go back to your search and see if you can find a PDF posted on one of the authors’ websites – authors often share “working papers”, which might differ only slightly from the final paper, for free on their site.

b) Email the paper’s authors if you can’t find it elsewhere – many researchers are happy to share a copy with people looking to learn from their experience.

  • Read the paper. You probably don’t need to read all of it – the abstract, introduction, a description of the program, the results, and the conclusion are probably enough, whereas sections on technical methods can be skipped. This paper may also include references to other literature that could be relevant to your program. Keep track of these references so you can look into them later.
  • Add the paper to the annotated bibliography if it seems relevant.
  •  

For each piece of evidence that you find, there should be a clear justification for including it in the bibliography, such as: it is a landmark study in the topic (i.e. it has a large number of citations or is cited by many other studies in your review), it is relevant to specific aspects of this evaluation (such as measuring similar outcomes, being conducted in a similar context, or evaluating a similar intervention), etc. However, there are no absolute standards for inclusion, and since not all studies will be used in writing up the review, it is better to err on the side of including a study in the annotated bibliography.

Repeat step 9 for every paper from the systematic review that you found relevant!

  • If an organization ran the program that was evaluated, you might be able to find information on the organization’s website. If not, try emailing the organization.
  • Sometimes people share program details elsewhere – blogs, policy briefs, videos, etc. Try searching more about the program and you might find something.
  • In our example, we found a review from 2016, which is quite recent. However, keep in mind it can take 1-2 years to write and publish a review – and since the review is citing only published literature, the cited articles would be a year or two old as well. This means that it is likely that this review is missing anything done since 2014 or 2013, and hopefully the world has learned a lot about how to address your problem since then. While this shortcut helped you find relevant evidence, you might still want to use Method 2 so that you can see what has been learned since 2014.

 

  • This method used only academic sources. Non-academic sources are also a very useful source of information, and you should look into them. In Method 2, we have included a list of non-academic sources to consult.

Process evaluation vs monitoring: Which one do you need?

Process evaluations and monitoring both provide information on how your program is running and whether it is meeting expectations. The key difference is that process evaluations are a one-off activity, while monitoring is ongoing. That means that process evaluations are often more intensive exercises to collect more data and dive deeper into the theory of change. In contrast, ongoing monitoring must not overburden program staff and often tracks just a few high-priority indicators that are critical to program success.  

Consider the following questions to help you decide between conducting a process evaluation and building a monitoring system:  

1.     Are you interested in identifying specific problems or general problems? 

Process evaluations typically identify general or systemic problems along the theory of change, whereas monitoring typically identifies specific entities (e.g. service providers or locations)that need more attention.    

2.     Are you looking to hold program staff accountable?   

Both process evaluations and monitoring are implemented for learning – is our program being implemented as planned? If not, at which steps is it breaking down? However, if you are seeking an accountability system, monitoring is better-suited as it is continuous, whereas a process evaluation is a one-time exercise.  

3.     Do you need ongoing data on how your program is performing?  

A process evaluation typically offers a snapshot in time, whereas monitoring involves ongoing data collection and analysis for the entire duration of the program. For example, a process evaluation may do in-depth interviews with program participants on their experiences, whereas a monitoring system might collect data on just a few questions related to beneficiary satisfaction.  

4.     Do you need comprehensive data?

‍A process evaluation is typically based on a sample, while monitoring is usually comprehensive. For example, in a teacher training program, you would monitor the training of all teachers (because it is useful to know exactly which teachers did not attend the training), whereas in a process evaluation, you would interview a subset of teachers to understand the reasons why they did not attend the training.